Singer brings Beko Primax TVs to Bangladesh

Star Business Desk

Singer Bangladesh Limited, a subsidiary of Beko – the flagship brand of Türkiye’s Koç Holding, has launched the Beko Primax Series television lineup in the local market.

The new series is available at all Singer | Beko showrooms and authorised dealer outlets nationwide, as well as online at singerbd.com, according to a press release.

Available in QLED and Mini LED variants, the new series features advanced picture technology, smart features, immersive audio and connectivity.

The QLED models come in 43-inch, 50-inch, 55-inch and 65-inch sizes, while the flagship 75-inch Mini LED model uses QD Mini LED technology.

MHM Fairoz, managing director and CEO of the multinational company, said the launch reflected the company’s commitment to bringing global technologies and Turkish engineering standards to Bangladeshi consumers.

He said continued investment in local manufacturing would make advanced technology more accessible while offering consumers greater value.

The series features Quantum Dot technology, HSR 120Hz with MEMC, Dolby Vision, Dolby Atmos, far-field voice control and the Google TV platform, providing access to streaming services such as Netflix, YouTube and Amazon Prime Video.

The launch is part of Singer Bangladesh’s transformation strategy and continued investment in local manufacturing and innovation, according to a press release.

The Beko Primax Television Series comes with a four-year warranty, complimentary wall mounting and free installation, backed by Singer Bangladesh’s nationwide service network.