Through a diverse array of characters and compelling stories, the charismatic Shah Rukh Khan captured the hearts of people from various backgrounds and religions across South Asia. But how did he manage to resonate with such a vast and varied fan base?

Few people in the Western world have heard of Ruhan, but the Chinese company has emerged as one of several ‘influencer incubators’, transforming the face of e-commerce in the country. Occupying a grey high-rise in a drab part of industrial Hangzhou, the operation can be seen as the gears that keep online influencers churning out content during hectic eight-hour daily shifts.