Bangladeshi brand
At present, the number of middleclass consumers is increasing gradually in the world, including Bangladesh. With the rising income & change in taste, the consumers also try to catch a better brand. So, there is no alternative to branding to survive in the competitive market.
In spite of not having quota since 2005 in the apparel sector, Bangladesh hasn't faced any problem yet to keep place in the world market. The main variable behind it is our low labour cost & low product price. But in the long run, to hold a place in the competitive world market & to earn consumers' confidence, it is important to increase product quality, rather than low price. So, to survive in tomorrow's world market we have to give importance to Bangladeshi branding.
At present it is important to introduce quality products in the world market. As western countries are the main importers, so we must observe western market behaviour. In the western world, consumers give importance to the quality of a product & its manufacturing company, rather than its low price & quantity.
We have to introduce our products by giving priority to quality.
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