Media dishonouring women

Photo: STAR
Our media (both print and electronic) is very much vocal on upholding the right and honour of women, but it is dishonouring women at the same time through airing/printing different commercial advertisements of fairness cream, beauty soap, detergent powder, washing powder, spices, and what not. It seems women's sole objective of life is to make themselves white (forsha), wash clothes, cook, etc. Is it not contradictory? I urge the corporate world to find an alternative way to popularise their products and not use women as a commodity.
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