Daraz Bangladesh, Swisscontact team up to support growth of MSMEs

Swisscontact Bangladesh and Daraz Bangladesh Ltd have recently teamed up under B-Skilful Programme Phase II to promote digital marketing platforms among micro, small, and medium enterprises (MSMEs) in the leather goods, light engineering, and furniture making sectors.

Under this partnership, Daraz Bangladesh will educate MSMEs on e-commerce and assist them in setting up and maintaining digital shops in social media channels such as Facebook, Instagram, etc.

This will allow MSMEs to connect to a wider customer base and enhance their sales capacity.

MSMEs will be able to establish a viable commercial relationship with Daraz Bangladesh, which will lead to increased growth of businesses through improved marketing practices.     

Mujibul Hasan, country director, and Dajna Sorensen, team leader of B-SkillFUL Programme from Swisscontact; Corinne Henchoz Pignani, deputy head of cooperation; and Ameena Chowdhury, programme manager for income and economic development from the Embassy of Switzerland in Bangladesh; AHM Hasinul Quddus Rusho, chief corporate affairs officer; and Shabbir Hossain, chief commercial officer from Daraz Bangladesh, were present at the deal signing ceremony at Daraz's Banani headquarters in Dhaka recently.   

"Daraz aims to mitigate the digital divide and as part of this vision, this partnership will empower local entrepreneurs to grow their businesses through digital marketplaces," Shabbir Hossain, chief commercial officer of Daraz Bangladesh, said at the ceremony.

B-SkillFUL Programme Phase II is a four-year skills and enterprise development programme, supported by the Embassy of Switzerland in Bangladesh and implemented by Swisscontact.

The programme is working in six districts to improve the productivity and competitiveness of MSMEs and create better jobs by promoting Business Development Services to at least 800 MSMEs and Workplace Based Training to at least 13,000 new and existing workers.