Digital leaders gather in Dhaka for 12th Digital Summit

Bangladesh Brand Forum (BBF) organised the 12th edition of Digital Summit at Le Méridien Dhaka today, bringing together digital marketers, branding professionals, agency leaders, media strategists, and communication experts.

Held under the theme “Rethinking Digital – Strategy, Story & Science”, the daylong event explored how artificial intelligence, changing consumer expectations, and rapid platform shifts are reshaping the digital landscape and transforming the way brands engage with consumers.

Presented by Meghna Group of Industries (MGI) and powered by Walton Refrigerator, the summit featured three keynote sessions, three panel discussions, three insight sessions, two case studies, and an expert deep-dive session.

Speaking at the event, Sajid Mahbub, group chief executive officer and executive editor of BBF, said digital had evolved beyond being merely a channel or function and had become the foundation of business relevance, trust, and growth.

He said organisations must combine strategic clarity, creative excellence, and data-driven intelligence to remain competitive as technology continues to reshape markets and consumer behaviour.

“The objective of this summit is to foster meaningful dialogue and actionable learning that can help leaders navigate this transformation with confidence,” he added.

Keynote speakers included Tanveer Faruq, chief executive officer of Kazi Media Ltd; Drabir Alam, chief operating officer and director of X – Integrated Marketing Agency; and Saleh Ghanayem, head for the Middle East, Turkey, Africa, and Pakistan at Emerging Market Partnership, TikTok.

Discussions focused on human-centred growth, social-first marketing, the evolution of digital advertising, the creator economy, artificial intelligence as a business enabler, changing consumer behaviour, and the future of brand engagement.

The summit also examined the growing role of AI across the customer journey, the shift towards intelligence-driven engagement, emerging discovery ecosystems, and the need to integrate data, creativity, and technology in modern marketing.

Among others, Ahsanur Rahman, partner director for Bangladesh and Sri Lanka at Google and Aleph Group, Inc; Munaf Mojib Chowdhury, head of brand and communication at Axentec PLC and founder of Ekshathe Foundation; Sayeda Umme Salma Jhumur, managing director and CEO of Ignitia 360 Limited; Mahadi Hasan Sagor, managing director of GEEKY Social; Imtiaz Khan Emran, executive director of FCB Bitopi; Yaseen Nur, founder and CEO of Fastcom AI; and Rafiuddin Ahmed, professor of marketing at the School of Business and Economics, North South University, were also present.