'Bashae Iftaar' with Coco-Cola and Radio Foorti

On the occasion of Ramadan this year, Coca-Cola Bangladesh has brought back its month-long radio campaign, 'Bashae Iftaar', in partnership with Radio Foorti. The campaign hopes to facilitate a moment to bring families and friends a little closer together over an iftar meal, and celebrate Ramadan's spirit of sharing and togetherness. 

The Bashae Iftaar campaign, which is currently in its 3rd year, is scheduled to run for 25 days of Ramadan. It picks one participant each day. Radio listeners are invited to participate through promos and RJ endorsements, and are asked to share a happy moment in their life centered on iftaar, sehri or other Ramadan occasions through SMS. The most creative answer will be selected daily and the participant will receive iftar for their family on the same day. 

Running for 25 days, the 25 winners will also have the unique opportunity to attend a gala dinner programme with the cricket sensation Mustafizur Rahman.

"Coca-Cola has been a part of Ramadan in Bangladesh for a long time, integrated with its tradition," said Shadab Khan, Managing Director of Coca-Cola Bangladesh regarding the campaign. "We are excited to bring back Bashae Iftaar this year, which we believe embraces the idea of Ramadan - that of togetherness and the joy of sharing a meal with family and loved ones. We wish everyone a rewarding month ahead, and hope that this campaign will create moments for people to cherish the time spent with family."