TV ads
Thank you for your piece on TV advertising (Star Business Wednesday, September 1, 2010).
I wish there were some mention how effective ads are in selling products, given the exorbitant rates charged by broadcasters. You mention there is no reliable data. But why aren't advertisers themselves conducting polls? The question needs to be asked.
Polls or no polls, however, most viewers are turned off or repelled by repetitive showing of the same ad every few minutes for the duration of a single episode or programme. Do sellers-advertisers think audiences are brainwashed into buying more of their stuff?
The correct term is "off-peak." (and not "off-pick") as you refer to the time when there are less TV viewers. It is the same term used to justify lower rates for hotels and airline tickets.
Readers, young and old, will adopt such language inaccuracies as the standard if left unchecked.
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