Marketing Guru Prof.Philip Kotlar
Marketing Guru Prof Philip Kotlar visited Bangladesh for the first time and made his deliberation on different aspects of marketing at different seminars in Dhaka attended by marketing professionals, academicians, executives, company bosses who got rare chances to renew their ideas, innovativeness in marketing. He said “Brand of a product is the name of the story of the product and marketing of the product is telling the story.” What an easy way to describe the two most complicated issues of marketing. Like human being every product has a life cycle and unless it is given new lease of life by “entrepreneurship” the product will not exist any more. This is done by the brand manager of the product. With the new message of Prof Philip Kotlar our local companies will give new lease of life to their products through new ideas and will start the culture of “Branding” their product. Prof. Kotlar said some of our Bangladesh garments are sold at “Mark and Spencer' without any brand name except it is tagged “Made in Bangladesh”, which is working temporarily as Brand. Had it been properly branded after continuous product development, diversification, product improvement and new production method and procedures, the product could have been sold in foreign market under strong footing of brand name and the country would have been highly benefited.
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