Legislation
Australian court approves tobacco pack logo ban
Photo: Reuters
Australia's highest court has recently upheld a new government law on mandatory packaging for cigarettes that removes brand colours and logos from packaging. The World Health Organisation (WHO) strongly welcomes the landmark decision that will help reduce the number of smokers in the country and calls on the rest of the world to follow Australia's tough stance on tobacco marketing. The law requires cigarettes to be sold in olive green packets, with graphic images warning of the consequences of smoking. With Australia's victory, public health enters a brave new world of tobacco control. The evidence on the positive health impact of plain packaging compiled by Australia's High Court will benefit other countries in their efforts to develop and implement strong tobacco control measures to protect the health of their people and to stand resolute against the advances of the tobacco industry.
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