TV advertisements
Children love to discover new things from different sources, especially television. Generally, they are very inquisitive about everything. In this case, TV advertisements (Ads) are a great source of their entertainment as well as learning. But various advertisements present their message in such a way that the kids don't learn better things. Those Ads are misleading and sending incorrect messages. So, the authorities should be much more conscious in this respect. Some examples will help us to realise the issue.
When any guest comes to our house, we instruct our infants to show them utmost respect. If any guest offers somewhat to them, the babies don't dare to receive without the prior consent of the parents. But in an Ad it is shown that a boy is applying all of his best efforts to obtain Tk 3 from a guest so that he could buy the expected product. Another Ad advises mother(s) to stop the boy from speaking the truth, she should offer a bribe (Lollypop) of the given company. What does it pass onto us?
A girl is pouring a bowl of filthy mixtures to its father's dress and members of the family praise her creativity! Is it possible? Mr. Producer, how will you react against such type of conduct of your kid? On the other hand, a gentleman (!) asks the school babies to make grubby of their fresh stockings. And then he proves that his brand can eradicate those very easily. Is it a meaningful task? What will the babies learn from this message? There are so many examples like these.
I feel that the producers, administrators of the companies, authorities of mass media should play a more cognizant role in this perspective. As the children like to replicate others, they will be influenced by such types of Ads. Please try to provide positive messages to our new generation, so that they can learn and give positive feedback to their families, society as well as the nation.
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