AAA video game titles often tend to garner a lot of hype in the build up to their release. An announcement trailer, specially crafted to instigate the passion of gamers, sets the hype train loose making it gain momentum as the day of reckoning draws nearer.

The title, “Chobi Mela”, can be translated to English as “a festival of images”. Festival or not, it is the single largest photography event in Asia and has been since its inception in 2000. This year, Chobi Mela VIII celebrates the theme “Intimacy” at exhibitions in 12 venues across Dhaka.

In the game, you're a white blob who falls down the insides of an unknown creature and you must avoid black spikes which can kill you. Not only that, you have to constantly collect the white blood cells to stay alive.