Adam Mosseri

Instagram continues testing user-led algorithm controls

Instagram is testing new ways to give users greater control over the content recommended by its algorithm, as the social media platform continues to refine how people discover posts and videos.
29 June 2026, 15:56 PM

Facebook is making 'views' as primary content performance metric

Facebook has recently announced to shift its focus to "views" as the primary metric for measuring content performance, aligning its approach with Instagram’s existing system. 
16 November 2024, 05:48 AM