While much of the attention surrounding the film has focused on the reunion of the Dev-Shubhashree pair, Anirban has generated considerable interest with his appearance as the character Khoka. His villainous look, featuring reddish-golden hair and red-tinted glasses, has particularly caught the attention of audiences.

The much-anticipated reunion of Tollywood stars Dev and Subhashree Ganguly moved a step closer to the big screen as the film currently being referred to as "DeSu7" held its mahurat ceremony on Sunday.