When 20-year-old Farzana Akter, a first-time expectant mother in Gazipur’s Kapasia upazila, went into premature labour around midnight on October 18 last year, her family didn’t know where to seek help.

Back in 2017, a baseline survey conducted by Kapasia Upazila Family Planning Office (UFPO), Gazipur found that more than 90 percent of the mothers-to-be of the subdistrict were unaware of the maternal and neonatal danger signs, the idea and importance of antenatal and postnatal care or keeping their medical records during pregnancies, the importance of knowing their own blood groups, and keeping contact of potential blood donors or an ambulance.