This is the second instalment of my series on innovation. Let's discuss the big 3 'A's among global marketers – Amazon, Air Asia and Alibaba – and how they have ensured competitive advantage through innovation.

Do you know how the global companies dominated the market in a different Era? Do you know how the sources of competitive advantages have changed over time? As a fresher or a young entrepreneur, you need to know what will work best for your company.