Innovation to take entrepreneurship to next level

Ziaur Rahman, regional country manager of H&M

Innovation, product development and building human resources are the key requisites for taking the country's entrepreneurship to the next level.

Bangladesh had a great journey in the last 40 years and the local entrepreneurs are very strong with a visionary approach to sustainability.

That is why we have a great story today in the apparel industry and it has to flourish further. The business nature and customer behaviour have changed a lot. On top of this, customer priorities on fashion have changed drastically due to the Covid-19 outbreak.

I can tell you that the next 10 years will not be the same as the last 40 years. But, for sure, the learning of the last 40 years will remain as the key success factor.

I see the whole thing through two different approaches. In the short-term, efficiency improvement and waste management are important.

But in the long term, our strategic approach to the innovation, product development and building human resources will be the key.

And on top of everything, I think embracing the technology will be vital.