Pathao launches platform to simplify business for merchants

Pathao, the largest digital commerce platform in Bangladesh, has launched Pathao Commerce, an all-in-one platform that brings storefronts, sales channels, orders, inventory, payments, delivery and customer communication together in one place.

Built around three core needs of today’s merchants -- management, efficiency and growth, the platform aims to reduce manual work, simplify everyday operations and help businesses scale more efficiently.

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Commenting on the initiative, Fahim Ahmed, chief executive officer of Pathao, said, “For years, merchants have trusted Pathao to take the hassle out of deliveries and help them get their products to customers reliably.

“With Pathao Commerce, we are taking that commitment beyond delivery, giving entrepreneurs a single platform to manage everything from their storefront and orders to inventory, sales, payments, delivery and customer communication.”

The platform enables merchants to manage their product catalogues, orders, payments, inventory and deliveries, while also allowing them to create professional online storefronts.

It also connects with third-party sales channels such as Shopify, WooCommerce and Daraz, allowing merchants to bring their existing sales operations into Pathao Commerce. Sales, orders, inventory and earnings are automatically updated, giving merchants greater visibility and control over their businesses.

For many online merchants, completing a sale involves switching between Facebook Messenger, Instagram DM, WhatsApp, spreadsheets and delivery platforms, often requiring the same information to be entered multiple times.

Pathao Commerce addresses this through a unified chat inbox that brings customer conversations from these channels into one place through official Meta integrations.

Merchants can view order histories within conversations and use AI-enabled support, backed by Pathao’s database of nearly 10 million unique nationwide addresses, to enter delivery information faster.

They can also generate an Instant Checkout link directly within a customer chat window, allowing customers to complete their orders and payments in a single step.

Once an order is placed, a pickup agent is automatically dispatched to the merchant’s doorstep, while a tracking link is immediately shared with the customer.

By reducing platform switching, copy-pasting and manual coordination, Pathao Commerce aims to make the journey from customer conversation to delivery faster and simpler.