SaRa launches new sub-brand DHEU

SaRa has started its new sub-brand 'DHEU' with western clothing, which will be available at all outlets and social platforms of the popular lifestyle brand from today.

The new sub-brand was inaugurated on January 22 at Radisson Blu Dhaka Water Garden in the capital, SaRa said in a statement.

SM Khaled, managing director of Snowtex Group and SaRa Lifestyle and Director Sharifun Reba attended the opening ceremony when a fashion show was organised.

DHEU is a new western fashion brand for the youths and DHEU dresses are made with a combination of silk, cotton, knit and denim fabrics.

Every collection of ''DHEU'' has been prepared completely in western style focusing on the taste of those young people followed by global trends in design. Overall DHEU will bring a new wave in western fashion.

Starting from teenagers, every young people can wear these complete western dresses of "DHEU". The price will start from Tk 750 to Tk 3,000. SaRa Lifestyle Limited has rearranged all SaRa outlets to incorporate the new sub-brand DHEU.

Snowtex Group's lifestyle brand 'SaRa' started operations in May 2018.