The Yours Truly unveils ‘Marvel Be You’ influencer platform

The Yours Truly Private Limited, a Dhaka-based media and influencer marketing company, has launched its new data-based managed influencer marketing platform, Marvel Be You.

The platform is designed to make influencer marketing in Bangladesh more structured, data-driven and results-oriented, according to a press release.

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Marvel Be You began its journey in December 2021 as one of Bangladesh’s pioneering influencer marketing platforms through its flagship initiative, “Marvel of Tomorrow”.

Over the past five years, Marvel Be You has collaborated with more than 500 unique creators and more than 50 brands, delivering data-centric influencer marketing solutions focused on measurable campaign outcomes and return on investment.

Rather than building an open influencer marketplace, Marvel Be You has adopted a managed platform approach. This model combines proprietary technology, creator data and hands-on human expertise to build a more transparent and scalable ecosystem for both brands and content creators.

Breity Sabrin Khan, co-founder and CEO of the platform, said, “We have spent the last five years understanding the creator ecosystem from the ground up. The new Marvel Be You platform is our next step towards making influencer marketing more systematic, measurable and efficient for brands, while creating a fairer, more structured environment for creators.”

Through the new platform, brands can register, create detailed profiles and use campaign-relevant keywords to discover suitable creator matches.

In addition to managed campaign services, brands gain access to detailed creator insights and simplified dashboards for planning, execution and real-time monitoring, significantly reducing campaign-related operational overhead.

The platform is currently onboarding brands and creators, with full-scale operations being rolled out nationwide.

Brands and creators can register on Marvel Be You to participate in data-driven influencer marketing in Bangladesh.