PRAN Milk launches ‘Khati Khamari Award 2026’ to honour dairy farmers

PRAN Milk, one of the country’s leading liquid milk brands, has launched the “PRAN Milk–Khati Khamari Award 2026” to recognise and honour dairy farmers for their contributions to the development of Bangladesh’s dairy industry.

Spot registration for the award will begin on February 1 at 124 Village Milk Collection Centres (VMCCs) of PRAN Dairy across the country, including Pabna, Rangpur, Sirajganj, Bogura, Satkhira, Khulna, Jashore, Magura, Kurigram and Natore.

A total of 16,000 enlisted dairy farmers associated with PRAN Dairy will be eligible to register by submitting the required information through registration forms.

Eleash Mridha, managing director of PRAN Group, briefed the media about the award at the MCCI conference room in Gulshan, Dhaka yesterday, according to a press release.

Speaking about the initiative, Mridha said the primary objective of the campaign was to honour and inspire dairy farmers who have made outstanding contributions to the sector. By highlighting their inspiring stories, he added, the company also aims to encourage others to take up dairy farming and reaffirm PRAN Milk’s commitment to providing safe and high-quality milk to consumers.

In the second phase, the information provided by registered farmers will be reviewed and verified, after which a special jury board comprising representatives from the relevant sector will be formed.

The jury board will initially shortlist the top 10 Khati Khamari farmers. In the final phase, based on jury scores and consumer voting, the top three will be selected.

They will receive honour crests along with cash and gift prizes worth several lakh taka, while the remaining seven will receive special recognitions.

Maksudur Rahman, chief operating officer of PRAN Dairy; Md Ali Hasan, senior general manager (marketing) of PRAN; Syed Mustyen Quader, head of marketing of PRAN Dairy; and Fazla Alahi Nayem, brand manager, along with other senior officials of the organisation, were also present.