Grameenphone and Mastercard partner to unlock new possibilities in digital lifestyle

Grameenphone has entered into a strategic partnership with Mastercard to explore new opportunities aimed at enhancing digital lifestyle experiences and strengthening customer engagement across Bangladesh.

The collaboration marks the beginning of a long-term relationship between the two companies. It seeks to combine Grameenphone’s digital ecosystem with Mastercard’s global expertise in payments and financial technology to deliver value-driven solutions, particularly for the youth segment.

The partnership was formalised in the presence of senior officials from both organisations, including Yasir Azman, Chief Executive Officer of Grameenphone; Farha Naz Zaman, Chief Marketing Officer of Grameenphone; Syed Mohammad Kamal, Country Manager, Bangladesh, Mastercard; and Zakia Sultana, Director, Mastercard, along with other representatives.

Yasir Azman said, “At Grameenphone, we continuously strive to create meaningful value beyond connectivity, especially for the digitally savvy youth who seek seamless, lifestyle-driven experiences. Our partnership with Mastercard opens up exciting opportunities to co-create innovative solutions that blend connectivity, payments, and lifestyle benefits—shaping a smarter, more inclusive digital future for our customers. I thank the Mastercard team for their great collaboration and co-creation.”

Syed Mohammad Kamal said, “Bangladesh’s digital economy is advancing at remarkable speed, and Mastercard is pleased to collaborate with Grameenphone—an organization that has long championed the country’s digital transformation. With decades of presence in Bangladesh, Mastercard remains a committed partner in building a secure, seamless and inclusive payments ecosystem. This association reflects our shared ambition to empower young consumers through innovation, trusted digital payment solutions, and lifestyle driven opportunities that keep pace with their evolving needs and aspirations.”

According to the companies, the partnership will focus on developing differentiated propositions, including potential co-branded initiatives and exclusive benefits for Grameenphone customers. It will also explore avenues to drive digital adoption and introduce lifestyle-oriented offerings aligned with evolving consumer preferences.