Health and Well-being Marketing Fest focuses on AI and wellness trends

Brand Practitioners Bangladesh organised the “Health & Well-being Marketing Fest 3.0” at the Renaissance Dhaka Gulshan Hotel under the theme “Healthier World through Smarter Marketing”.

The event brought together more than 300 participants from healthcare, business, marketing and technology sectors, according to a press release.

The programme featured 38 speakers who discussed trends in health marketing, wellness branding and the use of artificial intelligence in healthcare.

The event was sponsored by Blender’s Choice Premium Tea and supported by Nestlé PushtiGrow+ and Khaas Food.

Sessions included discussions on consumer behaviour, wellness markets, branding and responsible communication in healthcare-related sectors.

Speakers included Marilin Ahmed, Andalib Mahmud, Md Asadul Islam Shuvo, Shazia Omar, Jamil Rahman, Nabila Nowrin, Kingkor Ahsan and Nudrat Nawar.

A keynote session was delivered by Ifty Islam, founder and chairman of Asian Tiger Capital Partners, on the role of artificial intelligence in healthcare systems and decision-making.

Mohammad Faizur Rahman, chief executive officer of the healthcare division at United Group, discussed the role of innovation and consumer trust in healthcare services.

Other speakers included Swapan Kumer Paul, Dr Ahmed Armaan Siddiqui, Habibul Mustafa, Md Abdul Mukit, Professor Anupam Hossain, Dr Rubaiyat Ferdush and Ardra Kurien.

In a separate session, Mohammad Shamsuzzaman Arafat, M A Mohit and Anisul Islam Boby discussed fitness, mental strength and lifestyle balance.

The closing session featured Dr Raiatun Tehrin, Bitop Das Gupta and Mezba Ul Gaffar.

Omar Hannan, general manager of Ispahani Tea Limited, spoke on behalf of the title sponsor.

Mirza Md Ileush, founder and managing director of Brand Practitioners Bangladesh, thanked participants and sponsors and highlighted the growing importance of health marketing.

The programme also included the launch of the ninth issue of Business Brillianz magazine and recognition for Shahriar Zaman, administrator of the Brand Practitioners Bangladesh community.