Singer | beko launches World Cup campaign

Singer Bangladesh has launched its “সবার জন্য বিশ্বকাপ” (World Cup for Everyone) campaign ahead of the FIFA World Cup.

Under the campaign, customers purchasing Singer or Beko televisions from Singer | beko outlets nationwide or through singerbd.com will have the opportunity to receive free televisions through a lottery programme, according to a press release.

The company said 1,000 televisions will be distributed to lucky customers.

Selected television purchases will also include free campaign T-shirts and footballs.

Singer | beko said the campaign additionally offers exchange facilities and discounts for customers.

The campaign was officially launched in the presence of Singer Bangladesh management, employees and stakeholders.

Singer Bangladesh Managing Director and Chief Executive Officer M H M Fairoz said, “Football holds a unique emotional connection among millions of people in Bangladesh.”

He said the campaign was designed to make the excitement of the FIFA World Cup accessible to customers across the country.

According to the company, the initiative aims to strengthen customer engagement and expand television sales during the global football tournament.