STAR-ACI 'Follow your Food' campaign launched

After the successful completion of the "Know your Food" campaign, ACI Logistics Ltd, which owns retail chain store Shwapno, and The Daily Star launched a new campaign with a view to raise awareness among consumers about food processing and supply chains.

An agreement between ACI Logistics Ltd and The Daily Star was signed yesterday for the campaign "Follow your Food". With this campaign, people will get a closer look behind the scenes of food production.

ACI Logistics Ltd Executive Director Sabbir Hasan Nasir and The Daily Star Editor and Publisher Mahfuz Anam inked the deal on behalf of their organisations at The Daily Star Centre in the capital.

As per the agreement, articles on food processing, supply chain systems and awareness tips will be published on alternate Fridays in this newspaper.

About the campaign, Sabbir said, "We have taken the initiative to make people aware of food that we consume every day."

ACI Logistics Ltd Assistant Manager (Promotion and Planning) Fath-hul Kabir Aumieo and The Daily Star Business Development General Manager Sher Ali were present.