The Ceres, Marino, Camry Prominent, Exiv, ED, all worked hard at providing some form of cool factor to what might have been completely boring family cars Toyota. Add a little bit more and you have a uber-cool subtle sedan in the form of this ED.

The GSR came with all the creature comfort kits to complement the fast bits. We find out why a slightly lowered, bone-stock 2006 Evolution IX GSR makes a perfect combo of monster acceleration and docile city transport.

Lexus was branded as the luxury automaker arm of Toyota, a move designed to sell cars to rich people without the cheap-as-nails-mass-market-motoring image that Toyota had been attached to since forever.