The highly competitive women’s apparel industry is saturated with designers trying to think outside the box and combine style and substance. Consumers are also spoiled for choices and at this point, it can be somewhat tricky to grasp their attention. Sania Afrin, however, makes it look easy. The engineer turned entrepreneur is the owner of two successful ventures, Merlot and Purple Mallow. The latter focuses on accessories for women, and since 2017 has become a household name. But it’s Merlot that has been making major headways lately with its meticulously crafted clothing items that is specifically designed for fashion savvy students and working women.

Hawaiian shirts, also known as Aloha shirts, have long been known as the most popular holiday outfit for their breezy fabric and bold patterns and colours that cater to the free-spirited. They are fun and unbound and scream summer. Not just a holiday outfit, Hawaiian shirts can be flaunted as dapper attire at any summer outing. However, just as exotic as they look, these shirts can make you look ridiculous at the same time if worn wrongly. As your fashion guide, we have listed down the top 5 classy looks you can pull off with a Hawaiian shirt.

The heat and humidity of the season calls for some lightweight cotton pants, which allow the skin to breathe, while also making you look chic. Enter chinos: a special type of military pants made of a light and airy material, twill cotton, that ensures maximum comfort during the hotter days.

The evening of 3 September 2022 witnessed an exclusive event as luminaries graced the Blender’s Choice-The Daily Star OTT & Digital Content Awards 2021 at the Bangabandhu International Conference Center, Dhaka. Four amazing personalities, Sunerah Binte Kamal, Rafsan Sabab, Naziba Basher, and Yash Rohan were hosts of the evening. The team of emcees added elegance and humour to the occasion with their gorgeous outfits and clever conversations.      All their attires were from MEHER by Samina Sara, a high-end clothing label. Samina Sara put a lot of thought into designing the outfits for the hosts, and the inspiration behind each of these was beautifully executed.

The longest watch in the history of monarchy ended with Queen Elizabeth II, on September 8, 2022. Over her 70 years of reign, the sovereign gave us aeons of fashion statements that are worth remembering and conversing about. All through these years, we have seen the queen be regal, modest and yet modern at the same time. Throughout her reign, Elizabeth remained loyal to British designers, Norman Hartnell and Stewart Parvin. Today, in this article we will be looking at the 5 iconic fashion outfits of the queen.

It is no mystery that ancient Greece has been an inspiration for every aspect of culture globally, whether it be literature, art, sports, or fashion. Taking cue from the rich history of this Mediterranean country, Grecian drapes have once again become fashionable.

Florals and geometric patterns have ruled fashion charts for a reason. Worn short, mid length or long, the prints are versatile and can be styled easily. Think of jumpsuits with floral flounces, one-shouldered midi dresses in polka dots, strapless short numbers or long and breezy dresses in soft layers — the summer friendly motifs make almost everything look a little bit better.

Whenever summer is at its peak, our hair has the roughest end of the stick as the first line of defence from the sun. So, it is essential that we give our hair some TLC. Here are a few tips and tricks that will help you do just that.

Almost coming full circle, jewellery designers are now blurring lines between masculine and feminine pieces, designing baubles that have no motive other than to adorn their wearers. One such jewellery designer, Lora Khan, from 6 Yards Story, has made space for male customers in her new collection, Aura. The seed for this idea was planted by one of her friends who sensed a gap in the market for jewellery that men could wear. After much deliberation, Lora decided to present genderless jewellery to her customers.

Modest and fashion might be two words seldom put together, but changing global perspectives made its popularity a reality. It is by no means a new idea, as people, and women, who preferred to dress modestly have always been around, but the idea to cater to this growing population specifically is only just catching on. Some choose it to comply with religious practices, others for simple personal preference; however, modest fashion is not about the hijab or headscarf alone. It relates to anyone who is partial to loose, flowy clothes, often in multiple layers, like capes, wraps and loose jackets, with the intention of not displaying the shape of their bodies prominently.

If there’s one Bangladeshi actress whom we can turn to; for graceful sari looks, it is indisputably Jaya Ahsan. Flaunting her ethnic side to pitch-perfection, the actress is the style icon, and women of all ages tend to follow devoutly.

If you are looking to invest in a perfume, we have the perfect one for you. The YSL Y is unlike perfume you have ever used before. It’s fresh. It’s bold. It encapsulates the spirit of being young and free. It’s not too in your face or over-the-top but do not let that fool you, it will still announce your arrival and command attention. Best part, it’s perfect for the Bangladeshi weather.

Versatile enough to wear on traditional or western clothing, the boho trend is blazing a bold trail across the fashion scene and the magic seems to be catching on. One of the best ways to rock boho or hippie jewellery is to give it a plain canvas so that the outfit does not interfere with the bold interplay of colours, textures and designs of the ornaments.

Each of our individualities speak through our fashion statements, representing the choices we are willing to make. This itself can go both ways — not always are the choices we make have the best feedback, and rightfully so. Some aspects of our intrinsic relationship with fashion, its phases and its trends are atrocious than anything else. ​​Here are four fashion statements that you should avoid at all costs.

Haters will hate and naysayers will dismiss it as frivolous and shallow but we women love our bags. And what’s not love about bags? They instantly bring sophistication and elegance to a look, help us carry our essentials in élan and add polish to an ordinary ensemble. Every season, exciting new trends emerge in the world of handbags, some more game-changing than others. While existing shapes and designs reign supreme, new shapes and designs are equally cool and deserve a spot in every stylish woman’s bag wardrobe.

Gone are the days of torn seats, dirty, mucky floors and stale potato chips. And the recent hit releases like Poran, or Hawa have multiplied the craze for local films. Imagine queuing up for four straight days to buy the tickets for the latest superhit without success; this says so much of the upgradation from cheap vulgar commercial releases to good scripts, awesome acting, great cinematography and the commitment to give you unquestionable entertainment.

Hawa is a Bangladeshi mystery-drama film, written and directed by Mejbaur Rahman Sumon. The film is produced by Facecard Productions and Sun Music & Motion Pictures Limited and has become one of the trendiest movies of the year. The film stars Chanchal Chowdhury as Chan Majhi, Nazifa Tushi as Gulti, and Sariful Razz as Ibrahim or Iba, amongst others. A few days ago, Gulti, a protagonist of the trending movie Hawa, sat amongst the crowd at Chitra Mahal cinema hall in Old Dhaka, to relive the magic of cinema amongst real men.

Before debuting in Dhallywood, Sariful Razz worked as a ramp model showcasing his talent in the world of fashion. After building a reputation of being a professional model, Razz made his debut in Dhallywood in 2016. The name of his first film was Ice Cream where he acted opposite Nazifa Tushi.

Known to many and visited by most Dhakaites — Chandni Chowk, Gawsia, and New Market — the holy trinity of inexpensive and trendy apparels certainly need no new introduction. Yet, the legendary Chandni Chowk stands out the best as it offers an astounding number of cheap deals and fashionable attires with twists of deshi taste. Although it is not easy to find one’s way around the winding narrow alleys, teeming crowd and never-ending shops in Chandni Chowk, this crammed and busy shopping hub undoubtedly remains the most affordable shopping destination in Dhaka city.

Wearing the national dress only on special occasions is a thing of the past. Women of today have rediscovered elegance and comfort in saris and have found their own ways to make it convenient for them. Jeans instead of traditional petticoats, sneakers, rather than heels, and most commonly and popularly, sleeveless blouses in place of traditional looks such as long sleeves, puffs, or three quarters. Here are 6 super funky ways you can don the sleeveless blouse and slay in it!