Decoding the rare Hermès HAC collection of Erling Haaland

The upcoming Round of 16 clash between Norway and Brazil on 6 July has turned the world’s attention to Erling Haaland. While his physical readiness to face the five-time champions is being analysed, the fashion world remains fixed on his travel choices.

Haaland has moved beyond the standard athlete backpack, building a million-dollar collection of the world's most exclusive leather goods. His preference lies with the Hermès Haut à Courroies, commonly known as the HAC. This model was the first-ever bag produced by Hermès and was originally designed for equestrian travel. Because it is taller and wider than a standard Birkin, the HAC is the practical choice for an athlete who stands 6 ft 4 inches tall.

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One of the most artistic pieces in his collection is the HAC 40 "Endless Road". This Limited Edition bag features a meticulously crafted leather patchwork landscape of a winding road.

Haaland frequently pairs this model, available in vibrant blue and tan variants, with his signature silk pyjamas for a more rugged aesthetic. In the luxury resale market, this specific art piece is valued between $30,000 and $50,000.

For a more rugged aesthetic, Haaland frequently carries the Hermès 40 HAC Rock. This model is inspired by biker jackets and features multiple zippers and a small exterior pocket on the front. It is a more structured and heavier piece compared to his other bags. The price for this rock and roll variant of the HAC often exceeds $45,000.

His collection also includes highly functional bi-colour models. He has been spotted with a Hermès Black and Orange HAC Casaque Birkin 40. These bags utilise durable canvas paired with leather, making them the ultimate utilitarian luxury items for a travelling striker. These models are also particularly rare and are valued at approximately $25,000 to $35,000.

Beyond the HAC, Haaland owns more refined silhouettes like the Hermès Kelly 35. He famously carried a deep green version of this bag while visiting the Real Madrid trophy room. Unlike the open-top HAC, the Kelly features a single handle and a secure flap, retailing for nearly $20,000.

His collection includes more experimental pieces like the Toile HAC Birkin 40, which features technical perforated leather and costs nearly $40,000.

Seeing the world’s most clinical striker carrying accessories that the internet labels as hyperfeminine has created a strange irony. It has led to various public questions about his masculinity and his choice of style.

Haaland has effectively silenced these critics by ignoring them. He is a contemporary Viking who is entirely comfortable existing as a high fashion muse. He proves that a functional work of art belongs to whoever appreciates the quality, regardless of traditional gender labels.

When Norway faces Brazil this Saturday, the focus will return to his goals. However, Haaland enters the knockout stages as a global icon who treats the stadium tunnel like a runway. He is a modern athlete who understands that true status is carrying a million-dollar collection while letting his goals do the talking.