Bangla Perfume launches four new luxury brands

International luxury beauty giant L'Oreal Luxe has entered into the Bangladesh market, launching four fragrances for men and women in partnership with Bangla Perfumes Distributors Ltd. Perfumes byGiorgio Armani, Yves Saint Lauren, Ralph Lauren and Diesel will be available from May, 2016, and will be available in the local market in their outlets of Perfume World and other selected counters in various stores like Ecstasy, Artisti, Vasavi, Manyavar, etc.

The launch took place on 30 April at Radisson Blu Water Garden Hotel in Dhaka. Representatives of L'Oreal Luxe from India along with members of the Bangla Perfumes team were present at the launch.

The launched perfumes to be available are:

MEN
Giorgio Armani: 
Aqua Di Gio–Light aquatic notes such as rosemary, fruity persimmon and warm Indonesian patchouli are mixed to create a fresh masculine scent.

Code Franchise- Inspired by one of the cult pieces of Armani fashion, the classic tuxedo, 'Armani Code' is an elegant tribute to the glamorous world of Hollywood making it perfect for nightwear. 

Eau Pour Homme-The signature Armani collection of chypres which are classic and timeless.

Yves Saint Laurent: 
Kouros – 'Kouros' is the classic fragrance consisting of citrus top note and a base note derived from oak moss and musk.

L'Homme – Scripted for 'The Man,' the franchise includes the energetic magnetic 'L'Homme', which is ideal for the day and 'La Nuit de L'Homme' for the night.

Ralph Lauren:
Polo Blue – With marine and leafy notes, 'Polo Blue' is one of the world's most popularfresh fragrances.

Polo Black – 'Polo Black' is a woody fragrance that's perfect for night.

Polo Red – The latest addition to the World of Polo, 'Polo Red'is a brilliant spicy fragrance and exudes energy and adrenaline for the night.

Diesel: 
Only the Brave– This is a woody, leathery fragrance that embodies masculinity and makes for a great night fragrance.

Fuel for Life –It is an energetic potion that opens with a stimulating star anise harmony. It is an incessant stimulation that is later sustained by dry woody notes like cedar.

WOMEN
Giorgio Armani: 
Acqua Di Gioia– 'Acqua Di Gioia' brings to life the freshness of the sea with marine and jasmine notes, making it a perfect scent for free-spirited women. 

Code Franchise – Belonging to the oriental family, this is full of sensual and mysterious scents, making it great for evening wear.

Sì – The true vision of the Armani femininity, 'Sì' is the modern classic that is great for all times of the day, with notes of Sicilian bergamot, mandarin, Egyptian jasmine, and vanilla. 

Yves Saint Laurent:
Opium –The classic franchise for "The Woman" who dares to be bold and fight against monotony. The more recent 'Black Opium' introduces the first coffee floral and targets a much younger consumer.

Parisienne – The floral fragrance with a strong inspiration from the Parisienne woman makes for a great daywear fragrance.

Ralph Lauren: 
Romance – The eternal classic, 'Romance' is a woody floral fragrance and makes for a great day fragrance. 'Midnight Romance' introduces fruity vanilla and makes for a great eveningwear option.

Diesel: 
Fuel for Life Women – Intense, sophisticated and sexy, this fragrance brings together a brilliant concoction of wood and fruit and makes it a great all-day fragrance.

Loverdose – The playfully addictive 'Loverdose'is enriched with liqourice and ambrox to bring together a great sensual 
offering.

By Lameya Alma Amin