Emirates introduces interactive amenity kit

To enhance and provide a more comfortable travel experience, Emirates recently launched the world's first interactive amenity kit for their economy class passengers. The stylish new amenity kits utilise augmented reality (AR) technology to unlock immersive content on mobile devices.

The kit bags come in six designs inspired by six regions in Emirates' global network, Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs are based on the colours and patterns of each of these regions with the Middle East design featuring Arabic calligraphy by UAE based artist, Tagelsir Hassan.

The kits include all the necessities for additional comfort for those long flights including an eye mask, earplugs, toothbrush, toothpaste and socks - all of which are themed to the style of the kit. 

Emirates is the first airline to introduce AR technology with amenity kits, making it the world's first interactive kit bags. By downloading the Blippar mobile phone app and using it to scan the bags, customers will be able to unlock a world of entertainment on their mobile devices. 

The amenity kits are now available on selected long-haul routes and on all ultra-long haul services.