The best one hour saved

On May, Foodpanda Bangladesh, the largest online food ordering and delivery platform of the country, started an online campaign named 'Save 1 Hour'. The social media campaign on Facebook continued for 4 weeks, starting from 25 May, 2015. 

The campaign focused on the one hour that you can save while waiting for the food ordered via Foodpanda, and most importantly, how that person could utilise that hour. Every week, participants got opportunities to win prizes like vouchers, hard disks, tablets and many more by taking part in that campaign. Participants were requested to send in creative ideas and plans, in the form of photos, videos, etc on what they did in the one hour they saved by ordering through Foodpanda.

Naila Nayem, a flourishing Bangladeshi model and actress, was signed by Foodpanda Bangladesh for the campaign. Every week, Naila Nayem told her fans how she used the time she saved by ordering on Foodpanda, by channeling it into other productive and recreational activities.

On 30 July, 2015 Foodpanda Bangladesh hosted the prize-giving ceremony at Rice n Noodles Restaurant in Banani. At this event, the grand prize winner, Soma Akhter, received her prize from Naila Nayem. Foodpanda's Managing Directors Zubair Siddiky and Ambareen Reza, along with Marketing Head Sakerina Khaled, were there to discuss the success of the campaign.