Can't we implement Kotler's idea?
Philip Kotler is known as marketing-guru especially among business students, academicians and marketing executives worldwide. The 80-year-old professor of International Marketing became an icon in the academic arena and developed new concepts in marketing. From a complex phenomenon, he simplified the definition of marketing as “Marketing is the set of human activities directed at facilitating and consummating exchanges”. However, perhaps he is the first person who feels the necessity for Bangladesh, a country of 170 million people, to be a member of BRICS group. BRICS refers to member countries Brazil, Russia, India, China and South Africa. The total population of these five countries is nearly 3 billion. We know that on April 13, 2011 the "S" was formally added to BRIC to form BRICS after the admission of South Africa into the union. So, we hope our efficient diplomacy will turn BRICS into BBRICS someday.
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