BCB's sports channel
The Daily Star carried an advertisement from the Bangladesh Cricket Board - inviting EOIs for a sports-based television channel. It seems strange that a board that is yet to rise to its primary responsibilities (and beyond structural politicization) - is venturing into a commercial media business. It's not even clear if there has been a feasibility study to establish the financial viability of such a channel. Given the proliferation of TV channels in the country - most with dreadfully-low levels of viewership, proving 'viability' of a sports-channel should be the first objective. In the face of impending financial challenges, such ambitious projects should be carefully scrutinized and shared with private and public stakeholders.
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