Excessive ads frustrate TV viewers during Eid
Because of excessive advertisements, the television viewers have been frustrated during the Eid-ul-Fitr though the country's private channels aired special programmes on the occasion.
The television authorities, however, denied the allegation.
The television channels started six-day special Eid programmes on August 19, the day before Eid day, the biggest festival of the Muslims. The programmes ended yesterday.
The TV channels eared around Taka 5 crore from commercial advertisements during the special programmes, according to competent sources.
Channel 24 Head of Marketing Sayed Samad denied the allegation and said, "Our channel is new. We have tried not to annoy the views, even at the cost of our business [profit]."
Ranjan Kumar Dutta, head of marketing at the NTV, said in the first three days, they had aired advertisements for a total of 14 minutes during a 60-minute drama and none of the breaks were more than three minutes.
Nurul Islam Khan of Banglavision said this time the duration of their advertisements was 78 minutes, which was less than the last Eid festival.
For all latest news, follow The Daily Star's Google News channel.
Comments