TV ads
There has been a revolutionary change in the commercial TV ads in Bangladesh. To keep pace with the competition, companies have adopted new marketing and promotional strategies which changed the advertising tactics. But companies do what is good for their exposure, which should not be the sole purpose of advertising. If we talk about business and marketing ethics then companies should promote their message to the consumers in a way that don't breach the consumer rights. But what we are watching in the TVs today, are not appreciable. Many well-known companies are broadcasting not only deceptive but also sometimes disturbing and obscene commercial ads. I don't want to mention the names but I think the people concerned will recognize those. For example, there are many ads about some baby foods such as milks and health drinks which promise some ridiculous and impossible benefits that a baby would get if they use that product. These type of deceptive and misleading ads should not be broadcast by the TV channels. So, to protect the consumer rights and protect the consumer from fraudulent TV ads, there should be a censor board which will filter all sort of unexpected ads out. We all know that there is a censor board in our cinema industry which is not very effective. But the censor for TV should be effective because TV is watched by all in a family. There must be some regulations on using children in commercial ads too.
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