Uttara Motors opens flagship Pulsar Studio, launches Pulsar N250 and N160

Uttara Motors Ltd., the sole distributor of Bajaj motorcycles in Bangladesh, has inaugurated its flagship Pulsar experience centre, “Pulsar Studio,” and launched the new Bajaj Pulsar N series premium motorcycles—N250 and N160—at Uttara Centre on Eskaton Road in Dhaka.

The newly opened Pulsar Studio is designed as an exclusive brand experience zone, bringing the full Pulsar lineup under one roof. The centre offers motorcycle enthusiasts an immersive environment that reflects the sporty identity and legacy of the Pulsar brand, allowing customers to explore the range in a modern and interactive setting.

The new Pulsar N250 FI DC ABS features an upgraded design with upside-down front forks and muscular graphics. Powered by a 250cc oil-cooled fuel-injected engine, it delivers 24.5 PS of power and 21.50 Nm of torque. The motorcycle is equipped with features including dual-channel ABS, riding modes, traction control, slipper clutch, a 140 rear tubeless tyre, adjustable monoshock, full LED lighting, gear and range indicator, USB charger, and a digital speedometer with Bluetooth connectivity and turn-by-turn navigation.

The Pulsar N160 FI DC ABS also comes with upside-down front forks and aggressive styling. It is powered by a 160cc oil-cooled fuel-injected engine producing 16 PS of power and 14.65 Nm of torque. Its features include dual-channel ABS, riding modes, adjustable monoshock, full LED package, gear and range indicator, USB charger, and a digital speedometer with Bluetooth connectivity and turn-by-turn navigation.

Since its inception more than two decades ago, the Pulsar brand has played a pioneering role in sports motorcycling in Bangladesh. With evolving rider expectations, Pulsar continues to introduce performance-oriented and innovative motorcycles. The launch of the upgraded Pulsar N250 and N160 reflects the brand’s focus on meeting the aspirations of modern motorcycle enthusiasts.

The inauguration ceremony was attended by Matiur Rahman, chairman and managing director of Uttara Motors Ltd., as the chief guest. Also present were Humayun Kabir, director (finance and administration), Sajjad Hossain, chief operating officer of Uttara Motors Ltd., along with senior officials, corporate representatives, distinguished guests and members of the Bangladesh Pulsar Nation community.

Speaking at the event, Matiur Rahman said, “Pulsar has always been at the heart of sports motorcycling in Bangladesh. With the inauguration of our flagship pulsar experience centre ‘Pulsar Studio’ and the launch of the Pulsar N series premium bikes—N250 and N160, we are taking the brand experience to a new level. We appreciate the government’s progressive decision to allow higher CC motorcycles on Bangladeshi roads, which has opened new opportunities for riders seeking performance-oriented machines. The Pulsar Studio will serve as a hub for Pulsar enthusiasts and a symbol of our commitment to innovation, quality, and customer satisfaction.” He also thanked Pulsar riders for their continued support and urged them to wear standard helmets and ride safely.

With the opening of Pulsar Studio and the launch of the new N series motorcycles, Uttara Motors Ltd. continues to expand its premium motorcycle offerings and brand experience in Bangladesh.

Uttara Motors Ltd. is one of the country’s leading automobile importers, manufacturers, assemblers and marketers. The company has been marketing Bajaj motorcycles in Bangladesh for more than four decades through its 15 branch offices and over 300 sales, service and spare parts dealers nationwide. Uttara Motors currently manufactures Bajaj motorcycles at its factory in Savar, near Dhaka, with an annual production capacity of three lakh units.