When I was a kid, play just happened. There were backyards, rooftops, under mango trees and on the streets. Now, as a teacher in Dhaka and a mother of two, I see how much effort it takes to give kids what we once received for free: space to move, make noise, and be unapologetically young.

Playard, a United Group venture, opened as a family-first entertainment hub offering trampolines, arcades and safe, screen-free play. Designed to boost activity and wellbeing, it runs supervised programs, age-tailored packages and value pricing so families choose active, social outings over spending time on their phones.

More than kids' zone, it’s urban leisure built on one question: Why grow up?