Meta to test paid tiers for Facebook, Instagram, WhatsApp: report

Meta is preparing to test new paid subscription tiers for Instagram, Facebook, and WhatsApp, according to reports from news outlets including TechCrunch and BBC. The plans would offer exclusive features while keeping the core versions of the apps free.

The reported strategy involves testing a variety of premium bundles in the coming months, with each app getting its own set of paid options focused on enhanced productivity, creativity, and AI capabilities. The subscriptions would be separate from the company's existing Meta Verified service for creators.

Reports indicate the plan includes integrating advanced AI from Manus, a startup Meta recently acquired, into its products. As per the TechCrunch report, Meta is also said to be considering a freemium model for its Vibes AI video generator, where basic use remains free but a subscription unlocks more features.

Specific potential features mentioned in reports include tools for Instagram, like seeing who doesn't follow you back and viewing Stories anonymously. The company reportedly aims to use insights from its earlier subscription experiments to shape these new offerings.

Meta has not made a formal announcement, and the details are based on current reporting. TechCrunch further added in its report that the company is expected to gather user feedback during the testing phase.