Spotify to become the main sponsor of FC Barcelona

Spotify has signed an agreement with Spanish football giants, FC Barcelona to become its main sponsor in a deal that will carry the music streaming platform's name on Barça's jerseys and stadium.

Under the partnership, Barça's stadium will be renamed as 'Spotify Camp Nou' in the first instance of the club adding a sponsor's name to the title, Sweden-based Spotify said recently.

The financial terms of the deal were not disclosed, but Catalan radio station Rac1 pegged the sponsorship agreement's value at roughly $305 million.

From July 1, Spotify's name will appear on the front of both the men's and women's team shirts and training kits of Barcelona in the 2022/23 season and for the next four seasons.

The companies also plan to use the stadium to promote the work of musical artists to the club's television audience.