Walton signs deal to expand footprint in Libya

Walton Hi-Tech Industries PLC, one of Bangladesh’s leading electrical and electronics manufacturers, has signed a global distributorship agreement with Libya-based ASR Al Techniyah to expand its presence in North Africa.

Under the three-year agreement, ASR Al Techniyah, a private company registered in Tripoli, will serve as Walton’s authorised distributor, overseeing the sales, marketing and distribution of Walton products across Libya.

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According to a company disclosure filed with the Dhaka Stock Exchange (DSE), the partnership aims to introduce Walton’s range of home appliances and electronics to Libyan consumers under mutually agreed terms.

The agreement marks another step in Walton’s strategy to strengthen its international presence by taking “Made in Bangladesh” technology to new markets.

Under the deal, ASR Al Techniyah will market and sell Walton-branded products, including refrigerators, televisions, air conditioners and washing machines.

Abdur Rouf, head of Walton Global Business Division, said the company’s innovative technology, modern designs, product quality, durability, energy efficiency, eco-friendly features and competitive pricing have helped it stay ahead of rivals in overseas markets.

He said the brand has gained consumers’ trust in many countries, with its presence now spanning 55 markets, including Libya.

Rouf added that Walton has already exported two shipments of refrigerators, air conditioners, televisions and washing machines to Libya this year. The company expects the expansion to support its entry into other North African markets.

Walton’s share price rose 0.16 percent on the DSE yesterday.

In fiscal year 2024-25, the company posted revenue of Tk 7,082 crore, down from Tk 7,512 crore a year earlier. Profit after tax also fell to Tk 1,036 crore from Tk 1,356 crore.