Amazon opens first brick- and-mortar bookstore
Twenty years after pioneering the virtual bookstore, Amazon Tuesday went brick-and-mortar.
The online giant, which led the bookselling industry's shift to the Internet, opened its first physical bookstore in its hometown of Seattle, Washington.
"These aren't metaphorical doors: these real, wooden doors are the entrance to our new store in Seattle's University Village," the company said on a web page for the shop.
The store, called Amazon Books, "is a physical extension of Amazon.com" which "integrates the benefits of offline and online book shopping," the company said.
"The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads and our curators' assessments. These are fantastic books! Most have been rated four stars or above, and many are award-winners."
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