Banglalink teams up with Winrock to support trafficking survivors

Country’s leading digital operator Banglalink has partnered with US-based nonprofit organisation Winrock International to create sustainable livelihood opportunities for survivors of human trafficking through the Banglalink Power app.

The initiative is being implemented under the Ashshash project, which is supported by the Embassy of Switzerland in Bangladesh.

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The partnership will enable participants to use the platform to offer digital recharge and related services while promoting the safe and responsible use of digital tools.

To formalise the initiative, Banglalink and Winrock International recently signed a memorandum of understanding (MoU) at the telecom operator’s headquarters in Dhaka, according to a press release.

Muhammad Mehedi Hasan, sales and distribution director of Banglalink, and Dipta Rakshit, country representative for Bangladesh and project director of Ashshash at Winrock International, signed the MoU.

Commenting on the partnership, Mehedi Hasan said, “Our partnership with Winrock International enables Banglalink Power to create sustainable income opportunities that empower survivors of human trafficking through digital and financial inclusion.”

Dipta said, “Through this partnership, we aim to equip the men and women empowered by Ashshash across 10 of the most trafficking-prone districts in Bangladesh with practical knowledge that enables them to confidently use digital tools and strengthen their economic resilience.”

Banglalink Power is Banglalink’s social distribution platform that enables individuals to earn by selling mobile recharges through their smartphones. It allows youth, women, survivors, and micro-entrepreneurs to generate income without any upfront investment, supporting financial empowerment and community-based entrepreneurship.

Through this partnership, Banglalink aims to empower survivors of human trafficking while strengthening the Banglalink Power ecosystem.

The collaboration will also help survivors build the skills and confidence needed to use the platform effectively while expanding its reach across communities.

The platform features a seamless onboarding process with digital KYC verification, real-time commission tracking, and a transparent reward mechanism, making it easier for users to get started and manage their earnings.

Among others, Taimur Rahman, chief corporate and regulatory affairs officer of the telecom operator, and Masnoon Haque, senior programme officer at the nonprofit organisation, were also present at the signing ceremony.