DBL Ceramics’ TileChalk wins top SDG honour at MAD STARS

TileChalk, a sustainability initiative of DBL Ceramics, a business arm of DBL Group, has won the Grand Prix in the Sustainable Development Goals (SDG) category at MAD STARS 2026.

The ceramic and tiles manufacturing company also won two Crystal Awards in the Public Relations and Brand Experience & Activation categories, according to a press release.

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The three awards add to TileChalk’s growing international track record. The initiative has previously received recognition at ADFEST, The One Show, AdForum PHNX Awards and Spikes Asia.

Commenting on the achievement, Mohammad Bayazed Bashar, chief business officer of DBL Ceramics, said the latest recognition was an important milestone and should encourage the company to continue its sustainability efforts.

“There is still much more we can do to reduce waste and lessen our environmental impact. TileChalk has shown us that meaningful solutions can come from looking differently at the challenges within our own industry,” he said.

TileChalk addresses a challenge in ceramic manufacturing by transforming ceramic sludge generated during production into classroom chalk.

The initiative turns an industrial by-product into a useful resource, combining waste reduction, circularity, education and community impact.

By developing a practical use for ceramic waste and making the process open source, TileChalk seeks to encourage wider adoption and demonstrate how manufacturing waste can be reimagined as a resource.

Developed by DBL Ceramics in collaboration with POP5, TileChalk has emerged as a locally developed solution to a global sustainability challenge, while supporting DBL Ceramics’ commitment to responsible manufacturing and environmental innovation.