StanChart, Visa launch FIFA World Cup 2026 spend campaign

Standard Chartered Bangladesh, in partnership with global digital payment provider Visa, has launched the “FIFA World Cup 2026 Spend Campaign”, aiming to deliver enhanced experiences for its cardholders.

The campaign transforms everyday spending into opportunities, allowing both debit and credit cardholders to unlock global rewards and connect with the excitement of the football extravaganza.

Cardholders can enjoy a range of rewards, including a FIFA World Cup 2026 quarter-final match experience for two, official FIFA merchandise, and curated lifestyle benefits designed to enhance the value of every Visa card transaction, according to a press release.

Naser Ezaz Bijoy, CEO and head of coverage at the bank, Jamal Bhuyan, captain of the Bangladesh national football team, and Sabbir Ahmed, country manager for Bangladesh, Nepal and Bhutan at Visa, jointly inaugurated the campaign in Dhaka recently.

Commenting on the initative, Naser said, “Our collaboration with Visa around the FIFA World Cup 2026 underscores our commitment to leveraging our global network and partners to create the best experiences for our clients.”

Bhuyan said, “It is exciting to see Standard Chartered Bangladesh and Visa creating opportunities for Bangladeshi fans to get closer to the FIFA World Cup 2026 through their everyday spending.”

“I hope this campaign encourages even more young people in Bangladesh to dream big and stay connected to the global game,” he added.

Ahmed said, “As an official partner of FIFA, we remain committed to bringing the excitement of the world’s biggest sporting event closer to fans in Bangladesh, while continuing to enable fast, secure and seamless payments for our cardholders across the region.”

Lutful Habib, head of wealth and retail banking at the bank, among others, was also present.