Walton unveils 15 new refrigerator models to boost global market reach

Walton, one of the leading electronics manufacturers in Bangladesh, has unveiled 15 new models of refrigerators and freezers to strengthen its presence in international markets and reinforce its position as a global brand.

The lineup, introduced under the “Global Innovation Series”, includes side-by-side smart refrigerators, water dispenser-equipped models, non-frost units, top-mount refrigerators, solar-powered chest freezers, vertical freezers, minibar fridges, beverage coolers and ice cream freezers.

Actress Bidya Sinha Saha Mim, brand ambassador of Walton Refrigerator, inaugurated the products at the “Walton Mega Launch” event at the company’s corporate office in Dhaka on Saturday, according to a press release.

Md Tahsinul Haque, chief business officer of Walton Refrigerator, said the company has expanded exports to more than 55 countries and aims to reach over 100. “The launch of these models in international markets will accelerate that journey,” he added.

Highlighting innovation, Azmal Ferdous Bappi, head of the research and innovation centre, said the flagship product is a 629-litre side-by-side smart refrigerator with a 32-inch Magic Mirror multimedia display. The model allows users to browse the internet, watch YouTube and access online shopping platforms.

It also features technologies such as AI Doctor, turbo cooling, 8-in-1 convertible mode and MSO Plus inverter technology for energy efficiency and food freshness.

Walton also introduced 619-litre side-by-side models with water dispensers and a solar-powered chest freezer with 255-litre capacity offering up to 160 hours of cooling retention. A 515-litre non-frost refrigerator and top-mount models with advanced energy-saving technologies were also unveiled.

As part of its global strategy, the company introduced minibar refrigerators for the US market and a 165-litre model for Nepal and India. Commercial products, including beverage coolers and ice cream freezers, were also showcased.

International business partners virtually joined from Asia, the Middle East, Africa and Europe.

Zoheb Ahmed, chief marketing officer of the company, and Sonjoy Saha, Walton’s business partner in India, along with other senior officials, were also present.