SaRa Lifestyle opens 16th outlet in Khulna

Bangladesh fashion retail brand SaRa Lifestyle has opened its 16th outlet in Khulna.

The outlet was inaugurated on February 28 at a showroom located opposite KDA Mosque in Shibbari, says a press release. The new outlet is located at Plot No. A4, Majid Sarani, Sonadanga, Khulna–9000.

Among those present were Shakib Ahsan, DGM and Head of Operations of SaRa Lifestyle, and Faraz Hossain Rumman, Head of Brand and Communications, along with other officials of the company.

Shakib Ahsan said, “We are delighted to open our new outlet in Khulna. We began our journey with a dream—to build a brand in Bangladesh where quality, design, and trust come together. Through this new store, we want to be closer to our customers and offer them an experience defined by care, style, and reliability. Our commitment to strict quality control and excellent customer support is what brings people to us.”

SaRa Lifestyle, a sister concern of Snowtex Group, began operations in May 2018. The brand was founded by S.M. Khaled, Managing Director of Snowtex Group, and is directed by Sharifun Reba.

To mark the opening, the company announced a flat 15% discount on all products from February 28 to March 2.

The outlet offers clothing for men, women and children. A kids’ play zone has also been introduced at the showroom. The brand’s western sub-brand “Dheu”, featuring contemporary designs for young customers, is available at the outlet.

SaRa Lifestyle currently operates 16 outlets along with an e-commerce platform, according to the press release.