Star Signatures in Fragrance: J. Dot’s new story around Mushfiq & Taskin

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Fans’ excitement around stars is always visible-from stadium galleries to social media timelines. But when that love spreads into the world of fragrance, it becomes a completely different experience. 

With such a unique initiative, Pakistan’s lifestyle brand J. (Junaid Jamshed) has now come into the spotlight by launching perfumes named after two Bangladeshi cricket stars, Mushfiqur Rahim and Taskin Ahmed.

Personality in the Name, Identity in the Fragrance

Mushfiqur Rahim—a symbol of reliability in Bangladesh cricket. His jersey number 15 feels like a signature of his career itself. Carrying that familiar number, MR15 and MR15 Bold have been launched in the market. The names themselves hint at strength, confidence, and a classic personality.

Cricket’s Aesthetics Inside the Bottle

Taskin’s perfume stands out not only in fragrance but also in design. Inside the bottle are two balls—one red and one white—symbolizing Test and limited-overs cricket. In his words, “I’m a fast bowler—so the imprint of cricket has been kept on the bottle itself. Two flavours, two emotions.”

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On the other hand, Mushfiq shared that his personal preferences were given importance in the perfume-making process. He himself was involved in selecting the flavours—so that his distinctive taste would be blended into the fragrance.

A Bridge Between Brand and Stars

Sohail Hamid Khan, Chairman and CEO of J., believes that creating fragrances around South Asian sports stars is not just business—it is an emotional connection. Earlier, they launched perfumes in the names of Wasim Akram, Shahid Afridi, Shoaib Malik, and Sania Mirza. He sees the inclusion of Bangladeshi stars as a strong addition to their collection.

A Global Journey Beyond Fragrance

J., which began its journey in 2002 under the guidance of Pakistani artist and designer Junaid Jamshed, has now grown into a globally recognized lifestyle brand. From clothing and jewellery to cosmetics and perfumes, their identity has been built on a diverse range of products. The brand operates in more than 150 countries worldwide. J. also has a visible presence in Bangladesh—customers can directly purchase products through outlets in Banani, Dhanmondi, and Uttara.

The Scent of Devotion, The Touch of Stars

We see our favourite stars’ performances on scoreboards, in highlights, and in the pages of history. But now, those very stars are being found in perfume bottles—through the scent of personality and a touch of style. Mushfiq’s composure and Taskin’s intensity—two different cricketing stories—are now being captured through a new medium. For fans, this is not just perfume; it is a feeling that carries the signature of their beloved stars.