Huawei targets selling 100m handsets in 2015

Huawei aims to sell 100 million handsets globally this year, marking a year-on-year rise of 30 percent.

He Gang, handset product line president of Huawei, China's largest telecom equipment maker, unveiled the target at the launch of the company's three flagship smartphones—Ascend P8, P8 Max and P8 Lite—in Bangkok on Thursday.

The mobile phones with a premium all-aluminum uni-body design will become available in the Southeast Asian market in June.

Huawei sold 75 million handsets globally last year, Gang said.

"We are planning differently and expecting huge growth compared to the previous year, especially in this region."

Huawei expects total shipments of smartphones in Southeast Asia to rise 160 percent to eight million units in 2015 from the last year, boosted by strong demand in Myanmar, the company said.

In the first quarter this year, the company posted a 120 percent increase in smartphone shipments in the region, one of the most promising markets in the world, said Thomas Liu, president for Huawei's Southeast Asian consumer business group.

Huawei has not provided any pricing details for the newly launched smartphones.