Branding Bangladesh
Photo: Raj Anikat / driknews
Country branding means the earning of reputation for a country by utilising its inner resources and opportunities, which are original and inspiring to the outer world. The official brand name of our beloved country is “Beautiful Bangladesh”. The goal is to establish a positive image of our country and attract foreign tourists to visit its panoramic landscapes, seascapes and the natural beauties. There is a great opportunity to brand this country, which can be done through attracting foreigners to the tourist spots -- Cox's Bazar, the Sundarbans, Jaflong, Kuakata, and historical sites like Bagerhat, Sonargaon, Moynamoti, Mahasthangar etc. Cricket World Cup 2011 will be inaugurated in Bangladesh. T-20 will be held in Bangladesh in 2013. On these occasions, many foreigners will come here. We should utilise these opportunities.
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