BTTB
The front page report (Feb: 16) in an English daily on the tariff competition being faced by BTTB states that their land line call charges are likely to be cut further! BTTB had the monopoly for long, with a carefree and complacent attitude. Now they are waking up to the reality of competitive and rapidly growing private mobile phone companies. Their age long passivity can no longer carry on. Possibly the fact of life has come alive for BTTB. Even their mobile venture, for lack of expansion and the red tape involved in getting it, has not helped them! Action and aggressive marketing cannot be the "cup of tea" for the static monopoly, that is BTTB. BTTB's well established multi-layered bureaucracy can not just be wished away overnight. They will overshadow and stall matters; meanwhile the private sector multidirectional competition is racing along, changing day by day as the market and situation demands. This may well usher in the downfall of landline telephony of BTTB; while their revenues from this sector will go on declining! The same situation may be faced by the postal wing of BTTB, as more and more courier services are proliferating .
May be the day is not far away when the telephone, telegraph and postal services will all be privatised. It is high time for BTTB authorities to realise the realities around them and act fast with drastic reforms in their various portfolios. No longer can their "status-quo" mentality serve this fast changing service sector.
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